The Secret Behind Smarter, More Efficient Copay Programs
Copay programs have evolved drastically over the past several years, driven by increasingly complex patient needs, diverse payer requirements, and the growing use of technology in patient support services. Today, biopharmaceutical manufacturers face a landscape where support programs vary widely in scope and sophistication - with some patient services providers bringing advanced hub systems but limited copay capabilities, while others focus on copay programs but lack access to the robust technology typically available in full-service hub operations.
This variability can create friction for patients, healthcare providers, and brands alike; delays in therapy, fragmented workflows. and missed opportunities to optimize financial performance are common when capabilities aren’t aligned. Success in this environment requires a partner whose platform can deliver both fully integrated and standalone hub and copay programs using the same intelligent technology platform. By doing so, brands benefit from consistent, high-quality support across every patient journey - delivering faster access, smoother workflows, and measurable outcomes.
At Valeris, we are uniquely positioned to bridge this gap. Our intelligent technology platform extends advanced technologies - traditionally used only in hub operations - into copay programs, enabling us to deliver both fully integrated and standalone copay solutions. This approach creates meaningful advantages for both patients and manufacturers.
One way this works in practice is during copay enrollment, when our intelligent systems can anticipate potential prior authorization challenges and automatically initiate electronic prior authorization services, helping patients receive their medications faster. Beyond accelerating access, these enhanced copay programs leverage deep insights into patients’ insurance data to drive Gross-to-Net (GTN) improvements and greater financial efficiency for brands.
Another advantage of our technology is its ability to anticipate a patient’s financial needs at the time of copay enrollment. With this insight, Valeris helps brands reduce copay spend by 10–20%, protecting against copay reimbursement leakage and ensuring stronger overall financial performance across programs.
As copay programs continue to evolve, the connection between technology, data intelligence, and patient access will only grow stronger. Manufacturers need partners who not only understand this landscape, but who can anticipate what’s next - ensuring that every copay and affordability initiative is supported by the same level of sophistication found in leading hub operations.
At Valeris, we’re driving that evolution forward. Our ability to deliver intelligent, flexible solutions across hub and copay programs gives our partners the confidence that every patient interaction is supported by best-in-class technology, informed insights, and a commitment to speed, accuracy, and care. Reach out to our team to learn more.
Looking Ahead
At Valeris, our foundation of expertise and innovation continues to shape what’s next in patient access. As the industry evolves, we’re building on the lessons of the past to create smarter, more connected solutions for the future. Follow along in our upcoming series, Innovators in Copay: A Legacy of Intelligence and Impact, as Valeris experts explore how far we’ve come and where innovation will take us next.
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